Who We Are

Meet The Dynamic Duo 

“Your sense of style is another way of saying who you are, without having to speak. First impressions go a long way”-Mshoyoung

I was born and raised in Jamaica, graduate of Immaculate Conception High School. At the age of 18, I ventured to the US to study to further my studies. Graduated with a B.A in Communications & Political Science from Bernard Baruch College in New York City. Started my earlier years of my career as a Licensed Real Estate Agent for a Boutique Firm in TriBeCa New York.

I spent three years working for Yoana Baraschi a Women’s Contemporary Ready to Wear Apparel Company, Merchandising E Commerce and learning valuable techniques that have allowed me to understand the concept of fit, structure and above all what looks good.  I currently work for a  Fashion Conglomerate FAB.NY, leaders in multi-category product licensing, manufacturing and branding with focus  on the Back to School industry and the Women’s Contemporary Market. As a Business Assistant to the CEO & Owner of FAB.NY I am involved in the daily processes of Design, Merchandising E Commerce, and Public Relations & Marketing properties. This has allowed me to specialize in craftsmanship and details of products like handbags and accessories which has only increased my appreciation of the smallest details that make the garment uniquely beautiful.

My experience with FAB NY has led me to other opportunities within the company such as Licensing initiatives and programs for the Junior & Youth markets that has successfully led to brand partnerships. My newest venture Producing and executing photo shoots for our monthly retail catalogs has allowed me to build strong relationships with agencies, talents and third party-vendors in order to execute photo production. 

With the recent launch of my fashion radio segment “True Street Chic with Mshoyoung” airing Fridays at 8:45 pm EST on Talk Jamaica Radio, www.talkjamaicaradio.com  and as the Fashion Contributor to Wealth Magazine’s “Stylemechic”  Lifestyle section in Jamaica’s #1 business magazine wealthmagja.com my career in the Fashion Industry has taken on a life of its own.

Fashion, not the career choice I envisioned for myself but one that has chosen me. A fashion enthusiast at the age of 5, dress up was not only when mom wasn’t looking but everyday prancing around in my favorite outfit and would proudly announce “look at my hips” a tag line unheard of at 5. A Wardrobe Consultant and Personal Shopper for my peers at 15, in addition to my ability to embrace my own skin at any age have only fostered my love affair with styling.

With love, Mshoyoung!

 

“Great style should be empowering, fun and outrageously unapologetic.”- Soy

I’m just a cool, easy going New Yorker that’s an unapologetic lace lover, jewelry junkie, shoe addict, vintage enthusiast, highlighter queen, red lipstick snob, gold wearing kinda gal.

First, let me just say….I love being a girl! If I couldn’t paint my nails, wear anything that’s glitzy or glamorous, walk in heels, bat my lashes and sway my hips, life would be too simple and almost boring. I’d like to think of myself as a one of a kind individual, I mean have you ever met another Soy?! So I take the same approach when it comes to my sense of style and my wardrobe. I’m very picky and super selective when it comes to shopping. I have a great eye for curating and blending very particular styles, Retro X Modern because I love mixing decades! My style is multi-faceted and I’m undoubtedly a mood dresser. I’m unpredictable and I can wake up one day feeling like a polished edgy rebel, a dainty boho doll, a flirty romantic flamenco or a sexy vintage bombshell.

My all time favorite style though, is encompassing vintage pieces with modern looks. Mixing the past with the present to give it a touch of timeless elegance with a modern feminine appeal. I approach fashion not only as my creative outlet and my personal self-expression but also as a form of therapy. It just makes you feel good when you love the outfit you’re wearing. Any piece or look that you wear that makes you feel empowered, confident, happy, inspired or sexy is a gem in my eyes.

I was introduced to the world of thrifting and collecting vintage items at a very young age. Some of the jewels in my closet are dresses, blouses, jewelry and skirts that were made by my grandmother- Rita Mae and passed down to me from my mom and some of my aunts (there’s 7 of them). Not only do these pieces make me feel good but they’re also very sentimental. So naturally, I love retro pieces because I can bring them back to life by wearing them! I also have a soft spot for things that are handmade, offer unambiguous beauty from specific decades and that have immense details.

Some of my biggest influences and inspirations growing up, apart from my grandmother, mother and aunts are Marilyn Monroe, Sophia Loren and old Hollywood styles from the 1940’s, 1950’s and 1960’s. I think the essences of femininity were born in these decades and it sparked a fashion evolution of great classic styles and silhouettes that epitomized sophistication. My modern muses are designers who fill the runways with impeccable pieces that are literally breathtaking works of art. Balmain, Zuhair Murad, Naeem Khan, Reem Acra, Marchesa, Antonio Berardi, Julien Macdonald, Roberto Cavali, Altuzarra, Tom Ford, Giambatista Valli, Versace and Norma Kamali are just a few of my favs that I’m mesmerized with.

At the moment, I’m currently inspired with the expanding plus size market although, I don’t like that we label sizes. I think that beauty should be measured beyond our sizes and more on all the variety of beauty the world has to offer. How do you define great style and beauty?

Words to live by…

 “A woman’s dress should be a like a barbed-wire fence: serving its purpose without obstructing the view.”Sophia Loren

 “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” – Coco Chanel

 “When in doubt, wear red”- Bill Blass

“Girls do not dress for boys. They dress for themselves and, of course, each other. If girls dressed for boys they’d just walk around naked at all times.” – Betsey Johnson

 “Walk like you have three men walking behind you.” – Oscar de la Renta

 “Elegance is the only beauty that never fades.” – Audrey Hepburn

“I like being a woman, even in a man’s world. After all, men can’t wear dresses, but we can wear the pants.” – Whitney Houston

Besos!

Soy